Anthony Howcroft

Anthony has more than 25 years’ experience in technology, in a mix of corporate and startup roles that cover software engineering, sales and marketing. He was co-founder and VP Sales of DATAllegro, the data warehouse appliance vendor acquired by Microsoft for $260M in 2008. He subsequently ran Microsoft’s Big Data team in EMEA for 5 years, showing triple digit growth each year. After a 3-year stint mentoring CEOs in California, he launched SWARM. He has a Creative Writing Diploma from the University of Oxford and has lectured on the use of narrative in business. His non-fiction book Questions: A User’s Guide was published in October 2020, achieving Amazon bestseller status, and the research behind the book is being used to enhance the approach of the SWARM Challenge Modeler product.